Evaluation Question One: In what ways does your media product use, develop or challenge forms and conventions of real media products?
I chose to use a song that didn't have a video (at the time of choosing) this meant that there would be no original video that would distort my first ideas. However it was a good choice as my actors both knew the lyrics. Lip syncing was important to make my video look real and this was done in my video and the lip sync element looks good.
I used genre conventions such as costume, I dressed the cast in clothes which represented the genre and made a performance video as this is what is popular throughout the genre.
The uses and gratifications theory states that 'products need to fulfil the audiences needs and expectations' I have done this by using convetions, which is means that the video will be what they expect of a video of this genre. Personal identity is also important in this theory and I have created an identity for the artists by giving them names, a style, and also by including on my digipak a Twitter account and an online store. This means that my product will fulfil their expectations.
I have used Richard Dyer's star theory too. I have allowed my two artists to become stars in their own right. He states that a star is something that is constructed and represented across a range of mediums. This is true and relates to my video as I have created them to look like R&B artists like Chris Brown, Kanye West or Tyga. They are represented across my promotional package from my video, to my cd cover.
Also, the use of text at the start of the video is a convention of this genre. By using this I have built a good brand too as the text carries across to my digipak.
I used genre conventions such as costume, I dressed the cast in clothes which represented the genre and made a performance video as this is what is popular throughout the genre.
The uses and gratifications theory states that 'products need to fulfil the audiences needs and expectations' I have done this by using convetions, which is means that the video will be what they expect of a video of this genre. Personal identity is also important in this theory and I have created an identity for the artists by giving them names, a style, and also by including on my digipak a Twitter account and an online store. This means that my product will fulfil their expectations.
I have used Richard Dyer's star theory too. I have allowed my two artists to become stars in their own right. He states that a star is something that is constructed and represented across a range of mediums. This is true and relates to my video as I have created them to look like R&B artists like Chris Brown, Kanye West or Tyga. They are represented across my promotional package from my video, to my cd cover.
Also, the use of text at the start of the video is a convention of this genre. By using this I have built a good brand too as the text carries across to my digipak.
I used many variations of shots. Here are some shot types:
My Ancillary Texts.
My ancillary texts use conventions of the genre and real products as I have used a Greyscale background and main image. This is something that is seen in many magazine advertisements for new releases and artist promotions. I have also included the iTunes logo, something which adds a sense of verisimilitude to my product. I also made sure that conventions followed through from my music video to my ancillary texts to make the whole promotional package look professional.
No comments:
Post a Comment